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About Us

We love watches. It’s as simple as that, and the most important thing you need to know about us.

It’s why we set up Zaeger and started selling the finest new and pre-owned luxury watches online. If you feel different with a special timepiece on your wrist then it is very likely we would get on like a house on fire. We imagine chatting for hours, days maybe even weeks with you about watches. What is the best diving watch, coolest dress watch, best chrono, what looks hot out of Basel – we could even compare lists of our favourite top 10 luxury watches. You should also check out our magazine section where our articles cover everything from brand guides with prices to watch buying advice.
At the end of the day though we are here to help you by:

  • Sourcing a wide range of watch brands and models at wholesale prices
  • Delivering them to you asap, via free courier delivery of course
  • Providing honest and reliable customer service – you can get in touch via chat, email – hey you can even talk to us over the phone

You should also know that we have been around luxury watches and jewellery for over 25 years – so we do know what we are talking about.

Our core value

Let’s keep this one simple: we are here to make your shopping experience as easy and fun as possible.

Why buy pre-owned?

We stock new watches, and for some people it’s the only thing they will consider. But we also carry a large range of pre-owned or secondhand watches. Should you consider these? Of course – for a start they cost less. And all the pre-owned watches we list are in mint or near mint condition. Buying pre-owned also gives you the opportunity to own a piece of watchmaking history – you could pick up a vintage watch for a fraction of what a new timepiece costs.

And if you are worried about buying a pre-owned or secondhand watch, rest assured – we are registered secondhand dealers (licence number: 2PS21334) and all our watches are sourced ethically and with full consent from the original owner. And in case you are curious we even have an Australian Company Number (ACN): 605 036 682.

Why buy from us?

It’s also important that you are comfortable and confident shopping with us.

We have never met and let’s be honest, the internet is a jungle. To put your mind at rest:

  • Firstly, check out our privacy policy here – it details how we use your information. Safe to say that we do not sell your personal information to anyone else.
  • All the watches listed on our site are genuine and have been authenticated by our watchmaker. In most cases they come with a box and papers – and if they don’t we say so in the item description.
  • All the pre-owned watches we list are in mint or near mint condition. Aagin check the item description for exact details.

In terms of your payment and personal information our Secure Sockets Layer (SSL) software is the industry standard and encrypts all your data for secure e-commerce transactions.

View a watch

Did you know we are not just an online storefront? You can also visit us in person to view a watch at our two showroom suites, conveniently located in:

Sydney’s CBD


Melbourne’s CBD

You can also sell or trade your watch with us, if you are looking to cash up or upgrade.

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