Is Tudor the best value luxury watch brand out there?
Updated Tue 26th July 2022 by Craig Gibson
Swiss brand Tudor is getting some serious attention in the market, and why we’re asking if they are the best value luxury watch brand out there?
Well, we think they are pretty darn close to claiming the ‘affordable luxury watch’ niche all to themselves. They certainly have started to rain on fellow Swiss brand TAG Heuer’s parade, who trade at around the same price point. This recognition is long overdue and well deserved, with a combination of:
- Swiss craftsmanship and attention to detail
- Quality materials, including in-house chronometer movements
- Retro designs that are adventurous and cool
All together this equals a great overall package – and the main reason Tudor is now firmly out of big brother Rolex’s rather long shadow.
In a rush? Click below to jump ahead
It’s why we are taking a closer look at the brand, starting with these 5 essential facts.
5 essential facts you should know about Tudor watches
- Tudor was founded by one Hans Wilsdorf in 1926, yes, the same gent who established Rolex in 1905. He wanted to offer people a more affordable product, but with the same quality and attention to detail.
- To this day the (privately held) Hans Wilsdorf Foundation runs both Rolex and Tudor, which is obviously a big plus for the brand – given Rolex’s reputation and profile.
- Tudor relaunched in 2009, when they introduced their now-signature ‘snowflake’ shaped hands and started producing in-house movements. In contrast, Rolex sports watches have a ‘Mercedes’ style hour hand.
- The Tudor Black Bay range, first released in 2012, is the brand’s most iconic watch and a bestseller. The design was inspired by Tudor’s very own vintage ref. 7922 1954 Submariner. Choose from a dozen or more models in this range, including pieces in bronze.
- Tudor released its first in-house movement in 2015, marking a move away from third-party calibers. They are all COSC (Contrôle Officiel Suisse des Chronomètres) certified, which means they are precise and extremely reliable.
Let’s now look at 3 reasons to put a Tudor watch on your luxury watch shortlist.
3 great reasons to own a Tudor watch
Need some reasons to own a Tudor? Here are 3 very good reasons, in no particular order:
- Amazing value for money, with many models a fifth of parent brand Rolex’s offerings, for a comparable watch.
- In-house chronometer certified movements on the majority of their sports collection.
- Compared to Rolex, which is way more conservative, Tudor offers a more experimental, adventurous approach to watch design, especially with their current retro/vintage inspired models.
Most popular Tudor watch models
Scroll 👇 down to see some of Tudor’s current bestsellers, including some models that have just been released. The focus here is on the brands sports watches, but they also manufacture dress/formal/ladies watches, such as the Glamour, Style, Clair de Rose & 1926 range. Also watch out for the new Heritage line, including the classic 1960’s inspired Heritage Ranger tool watch.
Tudor Black Bay Fifty-Eight
Style: Diver watch in vintage-style 39mm case
Own it: For adventures underwater and on land!
The Black Bay Fifty-Eight is Tudor’s current bestseller, and comes with an in-house chronometer certified movement. With a design clearly inspired by their own 1950’s Submariner, and a vintage-sized 39mm case – this is a great alternative to Rolex’s own dive watch with the same name 😉 It’s simply great value for a retro-inspired dive watch, and ticks a lot of boxes – not least the build quality and range of strap options.
Tudor Black Bay Pro GMT
Style: Sports, GMT complication for keeping track of two time zones at once.
Own it: For retro style!
Introduced in 2022, the Tudor Black Bay Pro GMT is clearly inspired by the 1970’s era Rolex Explorer II Ref. 1655. In a vintage-friendly 39-millimetre case, you get a fixed 24-hour graduated steel bezel, an orange 24-hour hand – all powered by the in-house MT5652 movement with GMT function. This caliber is based on the excellent Breitling B01 movement.
Tudor Black Bay Chronograph
Style: Clearly inspired by Rolex’s iconic 1974 reference 6263 Daytona
Own it: If a Daytona is a stretch!
Tudor only introduced a chronograph into the Black Bay range in 2017, and these 2022 models are an evolution of the original – with a strong nod to the vintage ref. 6263 Daytona. For a chrono you get a lot for your money with the excellent COSC certified calibre MT5813 movement at the heart of the watch. At less than a sixth of the asking price for a Daytona, need we say more! Available in ‘Panda’ and ‘Reverse Panda’ dial variations.
Style: Trad dive watch vibes and serious specs to back it up.
Own it: To go deep, without breaking the bank!
The Pelagos is actually a more serious dive watch than the Black Bay, with water resistance to 500 m (50 bar). Its titanium case and bracelet are also perfect for extended durability underwater. A helium escape valve means this model is actually designed to do some serious saturation diving! You can think of the Pelagos as somewhere between a Sub and a Deepsea, though for a fifth of the price!
We also wanted to cover some common questions we get about Tudor watches.
Tudor watch FAQ
There is an ongoing Rolex vs Tudor debate, and if Tudor is as ‘good’ as sister brand Rolex. We think the answer is yes! Tudor uses top notch materials, in-house movements and is easily ahead of Rolex when it comes to innovating on the design of their watches. But, we also think you need to compare apples with apples. Rolex is firmly an upmarket brand, with prices to match vs Tudor which is quite comfortable in its ‘affordable luxury niche’.
Tudor is owned by Swiss parent-brand Rolex, so you get the same philosophy and meticulous approach to detail for a lot less, making their watches excellent value for money. This includes in-house chronometer (COSC) certified movements and retro designs that have a vintage feel.
David Beckham is a Tudor brand ambassador and is regularly seen sporting a variety of Black Bay models. Other ambassadors for the Swiss brand include the All Black rugby team (often seen wearing a Black Bay Dark) and global popstar Lady Gaga, who rocks a blue dial Black Bay 36. Tudor also sponsors a number of sporting events, including the World Surf League’s Big Wave Season and have recently committed to funding a Pro Cycling Team.
We have an extensive range of new and pre-owned watches, with stock updated daily. Want to view a watch? It’s as easy as getting in touch to arrange a private appointment. We have showrooms in Melbourne and Sydney, where we can help you choose the right watch for you.